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Thursday, 30 January 2014 12:58

FTC Cracks Down on False Weight Loss Claims

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The New York Times reports this month that four companies were charged with "deceptively marketing weight loss products." Sensa Products, L’Occitane, HCG Diet Direct and LeanSpa were ordered by the U.S. Federal Trade Commission to pay $34 million in refunds to customers. The charges are part of a larger crackdown on companies that "peddle fad weight loss products."

As part of the initiative, the FTC issued a guidance update for media to recognize false weight loss claims. The update is intended to assist media outlets in screening out bogus ads. These product claims include:

  1. causes weight loss of two pounds or more a week for a month or more without diet or exercise;
  2. causes substantial weight loss no matter what or how much the consumer eats;
  3. causes permanent weight loss even after the consumer stops using the product;
  4. blocks the absorption of fat or calories to enable consumers to lose substantial weight;
  5. safely enables consumers to lose more than three pounds a week for more than four weeks;
  6. causes substantial weight loss for all users; and
  7. causes substantial weight loss by wearing a product on the body or rubbing it into the skin.

False advertising and bogus claims are wrong for any product. But for weight loss products they are especially bad, because they prey upon dieters' often desperate need to lose weight and regain health. False claims discourage dieters, and reflect badly on real, honest diet programs that provide help to people in need.

California Medical Weight Management's physician-supervised weight loss program does not rely on false claims. Our Testimonials page is full of real success stories from actual CalMWM patients, not paid actors. Our before-and-after photos, on our website and Instagram, include only unretouched photos of our actual patients. The results our patients achieve are real.

Weight loss is not easy, but with help, determination and willpower you can do it! CalMWM's medical weight loss program is not a fad, but a personalized, doctor-supervised program that will help you lose weight, and learn how to make good choices in your diet. Our long-term support helps you keep the weight off. So don't be discouraged by false weight loss claims. Contact your nearest CalMWM clinic for a free consultation to learn more.

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